Katherine Hoffman — Portfolio
Portfolio · 2026

Katherine
Hoffman

Communication Designer

(301) 830-0816 katherinelhoffman@gmail.com kaidi-art.com Vancouver, BC · Palo Alto, CA
About

I'm a communication designer with a BDes from Emily Carr University of Art + Design in Vancouver. My work spans brand identity, typography, illustration, and digital design — with a particular love for projects that sit at the intersection of craft and concept.

I've contributed to visual identity work for the 2022 Beijing Winter Olympics, developed brand systems for commercial clients, and produced infographics and digital content in-house. I'm equally at home with a Wacom tablet and in a ceramics studio.

Currently based in the San Francisco Bay Area.

Software

Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Wacom Tablet
Isadora · HTML & CSS

Education

BDes, Communication Design
Emily Carr University
of Art + Design
Vancouver, BC

Studio Practice

Illustration
Linoprint · Risograph
Oil painting & pastels
Ceramics · Graphite & ink

Languages

English (native)
Mandarin Chinese

Project 01 · Brand Identity
Puri Thé
Tea Brand
DeliverablesLogo · Brand System · Social Media Assets
ToolsAdobe Illustrator · Photoshop
ContextAcademic Project (Real-world brief)
Developed a complete brand identity for Puri Thé, a tea company. The project included logo design across light and dark colourways, brand guidelines, and a suite of social media and packaging graphics. The visual language draws on organic form and botanical motifs — refined letterforms balanced with fluid, hand-drawn illustration.
Puri Thé logo — light and dark versions

Brand sheet with logo, typography, and colour palette

Social media — warm colourway Social media — cool colourway

Final brand spread with social media application

Project 02 · Typography & Editorial
History
of Type
DeliverablesTypographic Pamphlet · Layout Design
ToolsAdobe InDesign · Illustrator
ContextTypography Course · Emily Carr
A typographic pamphlet exploring typefaces from across history. The cover design uses a bold geometric colour-block composition inspired by De Stijl — primary colours and stark forms providing a graphic counterpoint to the typographic content within.
History of Type cover
History of Type interior spread History of Type interior spread 2

Cover and interior spreads — typographic pamphlet

Project 03 · Printmaking
Lino Prints
& Pattern
MediumLinocut · Hand-printed
SeriesSeamless Pattern · Figurative · Abstract
A series of linocut prints demonstrating range across surface pattern design, figurative drawing, and abstract mark-making. The seamless tile pattern shows direct application to textile and surface design contexts.
Seamless pattern lino print Girl lino print Circle Game lino print

Left to right: Seamless Pattern · Girl Print · Circle Game

Studio Practice · Ceramics
One-of-a-Kind
Ceramics
TechniquesWheel-throwing · Handbuilding · Glazing
FormsBowls · Cups · Plates · Vases
A continuing ceramics practice rooted in functional objects with an expressive glaze sensibility. Each piece is unique — the layered, unpredictable quality of the glazes reflects an interest in process and material honesty that carries into graphic work.
Ceramic bowl Ceramic cups Ceramic plate
Ceramic vase Ceramic various

Selection of wheel-thrown and handbuilt pieces

Experience
Selected Work
Experience
2019 · Beijing
Dong Dao Design
Design Intern — 2022 Beijing Winter Olympics
Contributed to visual identity and branding for the 2022 Beijing Winter Olympics. Designed and prototyped flags, banners, and wayfinding signage for Olympic venues.
2021–2022 · San Francisco
FibroGen
Graphic Designer (Contract)
Designed infographics and visual assets for company social media. Collaborated with the marketing team to develop engaging digital content.
2024 · Shanghai
Sagenese
Graphic Design Intern
Created storyboard sketches, graphic design assets, and illustrations for client projects. Assisted with AI-assisted imaging workflows.
2023–Present · Palo Alto
Paper Source
Sales Associate
Designs and installs creative window displays and in-store visual merchandising for a design-forward retail brand.
Thank you for viewing

Let's work
together.

katherinelhoffman@gmail.com (301) 830-0816 kaidi-art.com
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